You've installed visitor identification on your website. You have a list of named people — names, emails, phone numbers — who visited your site today. Now what?
Without intent filtering, you're treating every visitor the same: the person who searched "best roofing company in Denver" gets the same follow-up priority as the person who searched "how long do roofs last." But those two people are in completely different places in their decision process. One is ready to schedule an inspection. The other is still two years away from needing your services.
Keyword intent filtering — Kopimore's Intent Search — lets you query your visitor list by the search terms they used before arriving on your site. This guide walks through exactly how it works, how to set it up, and how to build high-intent segments your sales team can act on immediately.
What Keyword Intent Filtering Means
When someone clicks a Google search result to land on your website, the URL they came from contains the query they used. Intent Search captures the intent signal on every page load, extracts the search keyword, and attaches it to the visitor's identified record.
Keyword intent filtering means querying your identified visitor list by those search terms. Type "emergency" into Intent Search and you see every identified visitor whose referral search contained the word "emergency." Type "near me" and you see everyone who searched for a local provider. Type "[competitor name]" and you see everyone actively comparing you to a specific alternative.
The filtering happens on your first-party data — visitors who actually came to your site, from your traffic, identified through Kopimore. This is different from third-party intent tools that aggregate signals from other publishers' sites. Intent Search filters your visitors by their actual search behavior on their way to finding you specifically.
Setting Up Intent Search in Kopimore
Getting Intent Search operational requires two things: a Kopimore account and traffic flowing through it. Intent Search is built into the platform — no separate setup required. Once you have those, here's the step-by-step setup:
Step 1: Confirm Pixel Installation
Log into your Kopimore dashboard and navigate to Visitors → Intent Search. Intent Search is a built-in feature — no separate installation needed. You'll see a count of recent sessions with keyword intent data available.
Step 2: Open the Visitors Dashboard
Navigate to Visitors in the left sidebar. You'll see your list of identified visitors — people who have been matched to a name, email, phone, and address from your recent traffic. Each row shows the visitor's name, contact details, visit time, pages visited, and — critically — their referral source.
Step 3: Apply an Intent Search Filter
Click "Filter" in the top right of the visitors table, then select "Search Keyword" from the filter options. Type the keyword or phrase you want to filter by. The list updates immediately to show only visitors whose referral search contained that term. You can add multiple keyword filters to narrow or broaden the results.
Step 4: Save as a Segment
Once you've built a filter that captures a meaningful intent tier, click "Save as Segment" and give it a name — for example, "High Intent — Replacement Searches" or "Mid Intent — Comparison Queries." Saved segments update automatically as new visitors arrive, so you have a continuously current list without manual filtering.
Step 5: Connect to Your Delivery Method
For each segment, configure how you want new matches delivered. Options include: email alert (immediate notification with full contact record), webhook (push to CRM or sales tool), or CSV export on a schedule. High-intent segments should use real-time delivery — email or webhook — so your team can follow up the same day.
Pro tip: Don't start with just one keyword. Build a compound "High Intent" segment using OR logic across your top transactional terms. For a home services company, that might be: "replacement" OR "emergency" OR "near me" OR "cost" OR "quote." This single segment catches all your bottom-of-funnel visitors and gives your team one queue to work from each morning.
Creating High-Intent Segments
The value of Intent Search compounds when you build a complete segment library — not just one filter, but a tiered set that maps to your outreach strategy. Here's a recommended segment structure for most businesses:
| Segment Name | Keywords to Include | Priority | Outreach Type |
|---|---|---|---|
| Tier 1: Ready to Buy | emergency, replacement, quote, pricing, book, schedule | Critical | Same-day call or email |
| Tier 2: Actively Evaluating | best, near me, reviews, compare, vs, alternative | High | Within 24 hours |
| Tier 3: Early Research | cost, how much, average price, what does | Medium | Within 48 hours |
| Tier 4: Awareness Stage | how to, DIY, tips, guide, explained | Low | Nurture sequence only |
These segments don't have to be mutually exclusive. A visitor who searched "best HVAC company near me" will appear in both Tier 1 (because of "near me") and Tier 2 (because of "best"). That's fine — use whichever segment triggers your highest-priority action first.
Routing Segments to Your Sales Team
Intent data is only valuable if it produces timely action. The fastest follow-up wins — especially in categories like home services, legal, and healthcare where buyers contact multiple providers simultaneously.
For Tier 1 (Ready to Buy) segments, configure real-time email notifications that land in your sales reps' inboxes the moment a new visitor matches. Include the full contact record in the email — name, phone, email, search query, and pages visited — so the rep can pick up the phone without going to the dashboard.
For CRM-connected teams, use Kopimore's webhook integration to push Tier 1 records directly into a hot leads queue or a dedicated intent-based pipeline stage. Tag the contact with the search keyword for easy reference in personalized outreach.
Tier 2 and Tier 3 visitors can flow into automated email sequences triggered by the webhook — no manual rep action required until they show additional engagement signals (return visits, pricing page views, etc.).
Example Use Case: Home Services Company
To make this concrete, here's how a home services company — let's call it Apex Home Services — might implement Intent Search from day one.
Apex connects Kopimore and starts receiving identified visitor data within hours. They set up three Intent Search segments:
- "Emergency / Urgent" segment: Filters for "emergency," "urgent," "same day," "broken," "not working." Every visitor in this segment gets an immediate email notification to the on-call technician, who calls within 30 minutes.
- "Replacement / Quote" segment: Filters for "replacement," "install," "quote," "pricing," "estimate." These visitors get a follow-up email within two hours and a call the next morning.
- "Research" segment: Filters for "cost," "average," "how much," "tips," "guide." These visitors are added to a 7-day email nurture sequence with educational content and a CTA to request a free estimate at the end.
In the first 30 days, Apex finds that their Emergency segment converts to a booked appointment at 41% — versus 12% for their general visitor follow-up. The same-day contact rate makes the difference: by the time competitors have returned a voicemail, Apex has already booked the job.
Ready to set up your first intent segment? Create your free Kopimore account and have Intent Search running in under 10 minutes.