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Intermediate 🏆 Certificate Included

Pipeline from Traffic

A step-by-step system for turning anonymous website traffic into booked demos. Covers identification, filtering, enrichment, sequencing, and CRM routing.

👤 Instructor: James Thorpe ⏱ 3 hours total 📹 10 lessons ✓ Always free
Start Lesson 1 → Try Kopimore Free

What You'll Learn

✓Set up visitor identification in under 30 minutes
✓Build filters that surface only sales-ready accounts
✓Enrich visitor data with contact-level intelligence
✓Write personalized cold outreach from visit context
✓Trigger real-time Slack alerts for hot visitors
✓Route identified visitors to the right rep automatically
✓Build a multi-touch sequence for warm traffic
✓Measure traffic-to-pipeline conversion rates

Course Curriculum

1
The Traffic-to-Pipeline Gap
Why most companies generate traffic but convert none of it — and the fix
Free ›
2
Setting Up Identification
Install Kopimore's pixel and validate your first identified visitor
Free ›
3
Your First ICP Filter
Configure filters so you only see accounts worth reaching out to
Free ›
4
Reading the Visit Story
Use pages visited, time on site, and repeat visits to assess intent
Free ›
5
Contact Enrichment
Append decision-maker contacts to identified company records
Free ›
6
Crafting the First Email
The formula for a cold email that references intent without being creepy
Free ›
7
Building the Sequence
Design a 5-touch sequence for warm traffic outreach
Free ›
8
Slack & CRM Alerts
Set up real-time notifications that route to the right rep
Free ›
9
Measuring Pipeline Attribution
Track which visitors became opportunities and close-won deals
Free ›
10
Scaling the System
Add team members, territories, and volume without losing quality
Free ›
🏆
Pipeline from Traffic Certified
Complete all 10 lessons to earn your certificate
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Course Details
LevelIntermediate
Duration3 hours total
Lessons10 lessons
CertificateYes
PriceAlways Free
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Lessons in This Course

A complete walkthrough of every lesson — read in order or jump to whichever topic matters most to your team right now. Each lesson stands on its own; together they form an end-to-end working playbook you can apply this quarter.

  1. 1
    The Traffic-to-Pipeline Gap
    The Traffic-to-Pipeline Gap. Most B2B companies spend significant budget driving traffic to their website — paid search, content, SEO, social, events —…
  2. 2
    Setting Up Identification
    Setting Up Identification. The fastest way to generate pipeline from your existing traffic is to get Kopimore installed and validated in under 30 minutes…
  3. 3
    Your First ICP Filter
    Your First ICP Filter. Raw identified visitor data is noisy. Without an ICP filter, you'll see internet service providers, random enterprises, and…
  4. 4
    Reading the Visit Story
    Reading the Visit Story. Two companies can generate the exact same session data — same duration, same page count — but represent completely different…
  5. 5
    Contact Enrichment
    Contact Enrichment. You've identified a company and classified their intent. Now you need to find the right person to contact. Contact enrichment bridges…
  6. 6
    Crafting the First Email
    Crafting the First Email. This is the lesson where the pipeline system pays off. You have context no cold email from a list could have — you know they…
  7. 7
    Building the Sequence
    Building the Sequence. A single email converts rarely. A well-designed 5-touch sequence converts consistently. This lesson covers how to build a sequence…
  8. 8
    Slack & CRM Alerts
    Slack & CRM Alerts. Real-time alerts turn visitor intelligence from a reporting tool into an active selling system. When configured correctly, your team…
  9. 9
    Measuring Pipeline Attribution
    Lesson 9 of 10 in Pipeline from Traffic. Measuring Pipeline Attribution.
  10. 10
    Scaling the System
    Scaling the System. A visitor intelligence system that works for one rep should work for ten. But scaling requires more than adding seats — it requires…

All lessons are free and self-paced. Bookmark this page to come back any time — your progress through the academy is private to your team.